Remember Nike’s famous slogan
“Just Do It”? Those 3 words have great validity. After all, there’s nothing to
be gained by endless procrastination and avoidance. However, “Just Do It” – to
be truly effective – needs to be preceded by “Why do it?”
Ah, yes, there’s the rub. Do
you want a new car? “Just buy it!” is fine, but a bit of a problem if you end
up either with payments you can ill afford, or a car that is a true clunker
despite its shiny appearance. If, however, you sit for a moment with “Why buy
it?” you may realize that what you really want is a vehicle that is easily
within your monthly budget, functions as it is supposed to, and accommodates
your entire team/family/dog patrol. Not just a bright shiny thing that
impresses the neighbors.
Which means you’re going to
have to look at how to make all those things happen before you can become the
proud owner of a car that genuinely meets your needs. Most of them, anyway.
Or you’ve endlessly postponed
asking your boss for that promotion, so with “Just Do It” resonating in your
ears, one day you pry yourself away from your work computer and charge into
their office demanding a promotion. Not a good plan. Your boss chuckles, shakes
their head sadly, and says, “Whatever. I need those accounts ready by end of
business day. Today.” Off you slump, depressed and disheartened.
This unfortunate state could
have been prevented by simply asking yourself first: “Why ask the boss for the
promotion?” For the fatter paycheck,
duh. But more likely because you feel that you deserve it, that you’ve earned
it by your good work. Great, except right now you are the only one who knows
that. So first, you need to figure out how to let your boss know that you
deserve and have earned the promotion you want.
The important word in this
particular “Why?” is “boss.” Storming into their office demanding the promotion
isn’t likely to get you your promotion. Think about it. Use the experiences of your
boss to strategize the best way to let them know of your deservability. What
matters most to your boss? Not to you, to your boss. Then proceed accordingly.
“Just Do It” is terrific – at
the right time. After you’ve answered your “Why do it?” beyond your knee-jerk
“Because I want to!” Once you know your “Why,” you’ll generally find yourself
able to determine your “How” to do it, which in turn will make your “Just Do It”
wonderfully successful.